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IBAM
Diploma
BUSINESS
STRATEGY AND PLANNING
The Business Strategy and Planning module develops themes from a
number of IBAM Certificate modules and extends students ’knowledge
of strategic analysis tools such as PESTLE and SWOT. Business strategy
concerns the overall pattern that integrates an organisation ’s
purpose, major goals and objectives, and its actions into a cohesive
whole. This module looks at how various types of organisation set
objectives, introduces a range of strategy models and the key principles
behind them, and looks at strategic analysis and the effects of
both the internal and external environment on strategy and planning
within an organisation. It also covers issues relating to strategic
choice and the methods different organisations use to evaluate success,
the essential principles behind putting strategy into action, preparing
a business plan, and how strategic change is implemented and managed
effectively.
SYLLABUS
Introduction to Strategy
• Strategy models
• Setting organisational purpose:mission
and objectives
• The nature of stakeholder expectations
• Strategy in different types
of organisation
Strategic
Analysis
• The external environment, PESTLE
framework
• The internal environment, strategic
capability, SWOT
Strategic
Evaluation and Choice
• Prioritising strategic options
• Success criteria
• Corporate strategies: portfolio
management; diversification
• Business level strategy
Strategy
into Action
• Components of planning and control
• Preparing the business plan
Managing
Strategic Change
• Implementing the plan
• Measuring progress and effectiveness
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